Restaurant Consultant
The Pfeifer House
Tahoe City, CA
September – October 2017

Consulted with The Pfeifer House, a historic German restaurant and bakery in Tahoe City, to support revitalization efforts focused on staffing, branding, and market alignment. Provided strategic recommendations to modernize the brand, enhance menu appeal, and improve local engagement. Played a key role in identifying missed opportunities and aligning offerings with evolving consumer preferences.

• Catering Strategy & Brand Modernization: Recommended menu adjustments and branding updates to support future catering opportunities and better align with local consumer demand.
• Consumer Assessment & Menu Strategy: Conducted a local consumer assessment and provided recommendations for modifying both menu design and offerings to reflect evolving dietary preferences.
• Local Market Positioning: Identified a missed opportunity in the restaurant’s absence from Tahoe City’s Oktoberfest and proposed a framework for greater involvement in local cultural events.
• Health-Conscious Menu Adaptation: Observed a trend toward healthy, vegan, and dairy-free options at local fairs and advised the restaurant to highlight existing dishes and consider expanding such offerings.
• Strategic Consultation: Advised on operational improvements and long-term positioning to support the restaurant’s relevance in a competitive and seasonal market.