Restaurant Consultant
Shawarmageddon
Reno, NV
June – July 2018

Consulted with Shawarmageddon, a metal-themed restaurant, to support operations, strategic planning, and brand expansion during a critical growth phase.

• Covid-19 Contingency Impact: Although expansion was halted due to the pandemic, the owner successfully maintained other business ventures.
• Marketing & Brand Strategy: Provided insights into leveraging the restaurant’s unique metal theme for promotions and new business ventures.
• Expansion Planning: Offered consumer-focused recommendations for transitioning into a late-night bar with live stage performances.
• Executive Consultation: Worked closely with the owner to develop branding and marketing concepts tied to potential expansion.
• Risk Assessment & Feasibility: Delivered evaluations on city permitting, landlord approval, and operational risks tied to growth plans.
• Workplace & Kitchen Improvements: Advised on health and safety upgrades for kitchen operations and employee conditions, improving compliance and morale.