CRM & Marketing Assistant
Feld Entertainment, Inc. & American Motorcyclist Association
Remote
August 2023 – June 2024

Supported AMA Supercross’s B2B email communications, newsletters, and marketing coordination efforts. Worked closely with internal teams and Motocross partners on select SMX initiatives, contributing to campaign alignment and strategic outreach.

• Newsletter Coordination: Met weekly with AMA Supercross leadership to review newsletter content and distribution strategy, ensuring alignment with brand goals and partner messaging.
• Marketing Strategy Support: Participated in monthly meetings to evaluate marketing performance and provide input on improving outreach and engagement across B2B channels.
• Email Campaign Execution: Assisted in drafting and scheduling B2B email campaigns using Salesforce Marketing Cloud, supporting communications with venue partners and sponsors.
• Website & Content Updates: Helped maintain and update website information relevant to SMX events, promotions, and partner materials.
• SMX Collaboration: Worked jointly with Motocross teams on select SMX marketing projects, contributing to cross-brand coordination and asset deployment.