CRM Email Specialist & Data Analyst
Feld Entertainment, Inc.
Remote
August 2023 – June 2024

Managed all transactional, marketing, and survey email campaigns across Pacific and Mountain time zones for Feld Entertainment’s portfolio of brands, reaching millions of recipients across the U.S. and Canada. Supported strategic consultation, data analysis, and campaign execution using Salesforce Marketing Cloud and SQL.

• Campaign Analysis & Consultation: Provided strategic input for the 2023 and 2024 annual CRM newsletter performance reports, helping guide future campaign direction.
• High-Volume Email Execution: Drafted, proofed, and scheduled over 1,000 emails annually using Salesforce Marketing Cloud, ensuring timely and accurate delivery.
• Data & Platform Expertise: Utilized SQL within Salesforce Marketing Cloud for audience segmentation, database management, and performance tracking.
• Promotional Coordination: Communicated with major venue promotional partners on the West Coast to ensure timely deployment of discount codes and campaign assets.
• Executive Reporting: Met regularly with the VP of Monster Energy Supercross and Feld executives to align on weekly newsletter distribution and campaign performance.
• Data Analysis & Optimization: Interpreted campaign metrics to identify trends, improve targeting, and enhance engagement across multiple audience segments.