Website & Marketing Consultant
Liberty Dogs
March – April 2025

Provided strategic consultation to Liberty Dogs during the redesign of their organizational website, supporting both technical and marketing initiatives aimed at improving outreach and operational clarity. Collaborated with internal stakeholders to align digital infrastructure with evolving service goals, including labor structuring and B2B service expansion.

• Website Redesign Strategy: Advised on best practices for user experience, content hierarchy, and backend organization to support long-term scalability and ease of updates.
• Marketing Consultation: Offered guidance on messaging, audience segmentation, and outreach protocols to enhance visibility and engagement across target demographics.
• Labor Structure & Workflow Optimization: Recommended internal labor protocols to streamline content management and service delivery, ensuring alignment with Liberty Dogs’ mission and operational capacity.
• B2B Services Integration: Supported the development of new service pathways for business-to-business engagement, including recommendations for onboarding, service tiers, and partnership communications.
• Digital Infrastructure Review: Evaluated existing systems and proposed improvements to support future growth, including modular content updates and cross-platform compatibility.