Marketing Consultant
Forensic Interview Protocol – Sexual Offense (FIP-SO)
University of Nevada, Reno
Reno, NV
June 2023 – January 2024

Provided strategic marketing and communications support for a doctoral research initiative spanning the psychology and business departments, with a focus on outreach, branding, and audience engagement.

• Digital Branding: Collaborated with the web administrator to apply design and marketing principles aligned with industry best practices and academic standards.
• Targeted Outreach: Developed demographic-specific marketing strategies to increase visibility and engagement across academic and professional communities.
• Market Positioning: Advised on consumer demand, competitive positioning, and real-world market penetration strategies.
• Risk & Campaign Planning: Created foundational marketing materials and conducted preliminary risk assessments to guide future campaign development.
• Website Strategy: Directed layout and theme alignment to ensure the website reflected the project’s goals, tone, and institutional credibility.